The Gaming Giant Recruits Apex Legends Producer to Boost Troubled Action Game Project Ethos

The renowned publisher has secured a seasoned producer from the creators of Apex Legends to oversee the studio crew at 31st Union, which is currently working on the anticipated over-the-shoulder roguelike extraction-shooter known as this innovative game.

Leadership Transition Follows Lukewarm Response

Brinkman assumes the role of studio head at 31st Union following the departure of former leader the ex-Sledgehammer Games executive, who was removed from his post due to the game's lackluster initial reveal last autumn.

On Wednesday, 2K president a key figure notified team members about this strategic move through an internal memo, which emphasized that playtesting had shown the requirement for a distinct game identity.

Ismailer noted that the team is now overhauling the project with a refreshed approach, aiming to address gamer demands.

A Pattern of Key Recruitment

This announcement echoes a similar move taken by the publisher in August, when they brought on Rod Fergusson from the Diablo team to work on the BioShock development group.

Below is the complete message from Ismailer's memo:

Dear Team—

I know you all just finished your meeting - I trust you’re as excited as I am with the recent updates. Previously I sent you all a note, I mentioned the following: “I am confident in this team. You all are some of the most driven and talented creators we have had the chance to partner with - and we’re looking forward for that partnership to persist.”

Through your commitment and versatility, particularly over the last year, you consistently demonstrate that.

The player input from last fall’s the game playtest was informative. It validated the promise of a roguelike shooter but made clear we still had improvements to make. It highlighted the need for a sharper vision.

The progress is encouraging to see how far you’ve advanced. You took the input to heart and revamped the title with a renewed direction - one that’s ready to deliver on its ambition to our fans.

Our confidence in this project strengthens every day. To further the outstanding progress you’ve made, I am thrilled to introduce Ben Brinkman as the incoming Director of 31st Union. Following a period of conversations, he comes aboard us on the specified date.

His guidance and experience in the PVP shooter space is vast, having devoted the last 15 years producing and leading some of the most recognizable series in gaming, such as Call of Duty: Black Ops, and lately, the battle royale hit.

Let’s together in greeting Ben in the coming days. We are all excited to persist observing the progress of the game in the weeks to come.

The President

Background of the Incoming Head

Brinkman currently serves in the position of senior developer and head of production at the renowned studio for Apex Legends. Brinkman earlier worked at major gaming companies in diverse development positions on the Call of Duty games, and, before that, had periods at 2K and Electronic Arts.

Title Information and Vision

The upcoming game was announced in last year alongside a early access event. Then, the developers portrayed the game as a "free-to-play, 3rd-person roguelike hero shooter and an thrilling advancement on the category."

"Build your perfect run—or die trying—in this 3rd-person action shooter! Build your hero in live gameplay to match your preferred approach," the description explains. "Challenge the competition with new abilities, risks, and challenges that evolve every match. Do you leave securely with your hard-earned loot? Alternatively aim high, gamble everything, and pray your squad can achieve the highest spot? The choice is yours."

Project Ethos has not yet received an confirmed release date or platforms, but players can anticipate additional details as development advances.

David Deleon
David Deleon

Elara is a digital commerce analyst with over a decade of experience in online retail and consumer advocacy, specializing in US market trends.